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GBP · #1 Lead Source
Google Business Profile

Why Google Business Profile is your #1 lead source.

The single biggest lever most home service companies ignore.

The map pack

It drives more local leads than your website does.

The map pack sits above organic results and above the ads on every “near me” search. If you’re not in those three pins, you’re fighting for scraps.

The 4 levers you control

Where the real work lives.

Categories
Primary category first.
The right primary outweighs every other one. Get this wrong and nothing else matters.
Reviews
Volume, velocity, recency.
100+ reviews. Steady flow every month. The last review shouldn’t be from 2023.
Photos
Geotagged, real, often.
20 to start. Add a few every week. Real jobs, real crews, real trucks.
Posts
Weekly. Every week.
Service highlights, jobs you finished, seasonal updates. Consistency signals an active business.
The reviews multiplier
3 – 5×
More clicks for profiles with 50+ reviews and a 4.7+ star average over competitors with under 20.
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If you do one thing

Ask your last 10 customers for a Google review.

Send the direct link. Not the homepage. Not your card. The review link. This week.