Real playbooks from the trenches. SEO, Google Business Profile, paid acquisition, and the operator-level decisions that make or break a local home service company.
Google quietly updated its Business Profile review policy in February 2026. Reviews are disappearing, and most local business owners don't know the rules have changed. Here's what's prohibited now and how to adapt.
45% of consumers now use AI tools like ChatGPT and Google Gemini to find local services. One year ago, that number was 6%. Here's what home service owners need to know about staying visible.
Most home services owners hit a ceiling because they handle everything themselves. How to start delegating and build a business that runs without you.
Google review deletions surged 600% in 2025. Five-star reviews are the most common casualty. What home services businesses need to know to protect their review profile.
52% of business owners face burnout every year. Home services owners carry more weight than most. Here is how to recognize it and what to do about it.
Most home services businesses lose money between the estimate and the booking. A simple follow-up system can change your close rate overnight.
Roughly 30% of online reviews are now considered fake. AI-generated fake reviews grew 279% between 2019 and 2024. Here's how to spot attacks, report them, and protect your profile.
LSA lead costs are up 40%, the dispute system is gone, and the Google Guaranteed badge is dead. Here's what changed and how to adapt your lead strategy.
Scammers are creating fake contractor listings on Google Maps to intercept your leads. How to spot them, report them, and protect your business.
If you own a local home services business, you already know. Your phone rings, and an automated voice tells you something is wrong with your Google Business listing. It's a scam. Every single time. Here's how it works and what you can do about it.
Every article here is built from the work we do for clients every week. If you want that work done for your business, the next move is a 30-minute call.