HOME SERVICES MARKETING · EST. 2026

The marketing engine for serious home service companies.

We build the websites, SEO, and paid campaigns that move trades businesses from booked-out-by-luck to booked-out-by-system. Every dollar tied back to revenue.

Get a free audit → See what we do
→ Start here

Get a free site audit

We review your site, GBP, and ads. You get a 1-page action list within 48 hours.

Google impressions
43.6K
Driven for one client in a single 90-day window
Keywords ranking
1,000+
Search queries the same client now shows up for
Top map pack rank
#4
For "Tree Care" in Melbourne, FL
Daily appearances
500+
Times homeowners see that client every day on Google
Overview walkthrough goes here
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One team. The whole marketing stack.

We run SEO, paid, web, and reporting under one roof so nothing falls between the cracks.
Local SEO
Map pack rankings, GBP optimization, and content engineered to win every relevant search in your service area.
  • Google Business Profile build-out
  • Service + location page architecture
  • Review velocity and reputation
  • Citations, schema, and technical SEO
Paid acquisition
Google Ads, LSA, and Apple Maps Ads measured against revenue, not clicks. Built to fill calendar gaps fast.
  • Search and Performance Max campaigns
  • Local Services Ads management
  • Call tracking and attribution
  • Weekly budget pacing reports
Website builds
Fast, conversion-focused sites that look like the top 1% of your industry. Real photos, real content, no templates that scream template.
  • Full custom design and copy
  • Service and city page coverage
  • Forms wired to your CRM
  • Fast hosting on a global edge network
Google Business Profile
Geotagged posts, photos, and Q&A maintenance that keep your profile active and visible in the map pack week after week.
  • Weekly posts with real job photos
  • Category and service optimization
  • Review responses and reporting
  • Spam review removal workflow
Call tracking & CRM
Every call, form, and chat tagged to source. You see which ad, page, or post turned into revenue, not just traffic.
  • Per-channel tracking number setup
  • Form spam filtering on every submission
  • Lead routing to your team
  • Source attribution dashboards
Reporting & strategy
Monthly PDF reports tied to leads and revenue. Real strategy calls, not screenshot tours of vanity metrics.
  • Branded monthly performance PDFs
  • ROI math built into every report
  • Strategy sessions every 60 days
  • Always-on direct email access

How a campaign comes together.

A clear path from first call to first lead, then onward.
01
Audit
We dig into your site, GBP, ads, and reviews. One-page action list within 48 hours.
02
Strategy
We pick the channels and pages that move the needle in your market. Nothing busywork.
03
Build
Website, GBP, and ad accounts get built or rebuilt to the standard your competitors aren't holding.
04
Launch
Everything goes live on the same day. Tracking, forms, and call attribution wired before traffic hits.
05
Optimize
Weekly tweaks, monthly reports, quarterly strategy. We chase the numbers, not the trends.

Built for the trades that work.

We specialize in service businesses where the lead comes from a phone call and the job happens at a property.
Service vertical 01 / 12

Tree services

Highest-intent vertical in home services. Emergency work alone usually pays for the marketing.

Build a campaign →

Numbers we work for.

Pulled from active client campaigns over the last 12 months.
Google impressions
43,600+
For a single client in a 90-day window (Dec 2025 to Mar 2026).
Queries ranking
1,000+
Search terms the same client now appears for on Google.
Top organic rank
#4
For "Tree Care" in Melbourne, FL. One spot from the maps pack.
[ Case study · 9 months ]
Ranger Tree Care
Satellite Beach, FL · Tree care across Central Florida
Came to us in May 2025 leaning on HomeAdvisor, Thumbtack, and Yelp for leads while burning ad budget without a strategy. We rebuilt the site, rebuilt the GBP, and turned Google search into their primary lead channel. Nine months later they rank for over 1,000 queries and sit at #4 in Melbourne for the head term "Tree Care."
43.6K
Impressions / 90 days
1,000+
Keywords ranking
#4
Maps rank, Melbourne

What clients actually say.

Real reviews from real owners we work with every week.
★★★★★
"Top marketing company for the tree service industry. Trust him to build your website and do your SEO if you are a tree company."
BK
Ben Kleman
Verified Google review
★★★★★
"Connor is the man. Very responsive and he knows his stuff. He has helped my business grow more than I ever imagined. 10/10 would recommend."
BF
Brice Fonville
Verified Google review
★★★★★
"Super service, very easy to work with. Connor is very knowledgeable, patient and best of all isn't trying to push services you don't need. Here's to the beginning of a long business relationship."
RR
Robert Rangel
Verified Google review
★★★★★
"The knowledge he brings is unmatched to any other company I had a consultation with. For our project he was very open and explained the process simply so it was easy to follow."
MV
Maximilian Van Dessel
Verified Google review
★★★★★
"Highly recommend Connor. Professional, extremely talented, and detail oriented. He focuses on your needs and creates a custom design."
MY
Matt Yoder
Verified Google review
★★★★★
"Connor's attention to detail and constant communication have made him a joy to work with. I am extremely happy for the work he has done for me and hope to have a long, lasting relationship."
DS
Dawn Sulflow
Verified Google review
5.0
★★★★★
Across 36 verified 5-star Google reviews
Talk to a client →

Hear it from a client.

An unscripted look at what it's like to work with us, straight from an owner we serve.

Why owners hire us.

Built by an operator. Run like one.

Marketing built by someone who's actually run the business.

22 Local Marketing was built because the agency industry kept selling the same recycled retainer to home service owners who deserved better. Generic templates, vanity dashboards, monthly invoices, no accountability for revenue.

We do the opposite. Every client gets a website that competes with the top of the industry, an SEO program that earns rankings the right way, and paid campaigns measured against booked jobs. If the math doesn't work, we tell you. If something's broken, we fix it before you notice.

No long contracts. Month to month, always.
You own everything we build. Site, GBP, accounts.
Real photos, real copy, no templates.
One direct line of contact. Not a ticket queue.
Book a strategy call →
→ Founder
Connor Dann, founder of 22 Local Marketing
Connor Dann
Founder · 22 Local Marketing
"Most agencies sell hours. We sell outcomes. The difference shows up in the work, and you'll feel it in the first 30 days."

Questions worth answering up front.

If yours isn't here, ask on the call.
Paid campaigns produce calls in the first week. Map pack movement usually shows up inside 30 to 60 days. Full organic ranking shifts take 3 to 6 months depending on your starting position. We're up front about timelines on the first call.
No. Every engagement is month-to-month. If you want to stop, you stop. We earn the renewal by performing, not by trapping you.
Yes. You own the website, the domain, the GBP, the ad accounts, the call tracking, and everything in between. If we ever part ways, you walk with everything.
Engagements are scoped to the work and your market. Most full-service clients land in the range you'd expect for an in-house marketing hire, but with a whole team behind it. We give you a flat number on the second call once we understand the scope.
Sometimes yes. If the bones are good, we tune it. If it's holding you back, we rebuild it. The audit tells us which one. Most clients end up with a rebuild because the gap to top-of-industry is bigger than it looks from the inside.
No. The playbook came out of tree care, but it applies to any home service where the lead is a phone call. Electricians, plumbers, HVAC, landscapers, roofers, grading and excavation crews. If you serve a local market with trucks, we can help.
→ Free 30-minute call

Let's see if the numbers work.

One call, no pitch deck. We look at your business, your market, and tell you straight whether we can move the needle. If not, we point you at someone who can.

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No pitch deck
We come ready to talk about your business, not ours.
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Honest answer
If we can't help, we say so on the call.
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Audit included
You leave with a 1-page action list whether you hire us or not.
→ Start here

Get a free site audit

We review your site, GBP, and ads. You get a 1-page action list within 48 hours.